Description

Race to the Finish Line: Overcoming Hurdles and Building Your Business from Scratch

Author: Jeremy E. Z. Patton

Book Description:

Have you ever had a brilliant business idea but didn’t know where to start—or why you never followed through? In Race to the Finish Line, entrepreneur and business expert Jeremy E. Z. Patton delivers a comprehensive, actionable guide to turning your dreams into a thriving reality. Whether you’re a first-time founder or a seasoned dreamer looking to take the leap, this book is your roadmap to navigating the entrepreneurial journey with confidence and clarity.

Patton begins by tackling the three major hurdles that hold most people back from pursuing their business ideas: lack of knowledge, self-doubt, and forgetfulness. With practical strategies to overcome these obstacles, he empowers readers to push past fear and uncertainty. From there, the book dives into the nitty-gritty of starting a business—offering step-by-step guidance on everything from brainstorming innovative ideas to registering your company and crafting a modern business plan.

Explore the pros and cons of different approaches to launching a business, whether you’re looking for the quickest, most expensive, or most cost-efficient path. Learn how to identify your passion, expertise, and target market, and discover proven brainstorming techniques to refine your ideas into a viable venture. Patton breaks down complex concepts like business entities (sole proprietorships, LLCs, corporations, and more) and walks you through the legal and creative steps of naming and registering your business—complete with tips on checking availability across social media, search engines, and trademark systems.

With detailed sections on developing a thorough business plan—including executive summaries, market analysis, and financial projections—Race to the Finish Line equips you with the tools to present your vision to investors, partners, or even yourself. Patton’s innovative take on the Business Model Canvas offers a modern twist on traditional planning, ensuring your strategy is both flexible and forward-thinking.

More than just a how-to manual, this book is a motivational companion. Through personal anecdotes and a unique “Talk to Yourself in the Mirror” exercise, Patton encourages readers to build resilience and maintain momentum. Whether you’re solving problems, pursuing your purpose, or racing to the finish line of your first sale, this book provides the resources, inspiration, and reference points you need to succeed.

Perfect for:

Aspiring entrepreneurs, small business owners, and anyone ready to transform their ideas into action.

Key Features:

• Step-by-step instructions for registering and starting a business
• In-depth analysis of business entities, from sole proprietorships to nonprofits
• Creative brainstorming guidelines to unlock your best ideas
• Practical pros and cons for every major decision
• A modern approach to business planning with the Business Model Canvas
• Real-world resource references and actionable advice

Race to the Finish Line is more than a book—it’s your starting pistol. Are you ready to run?