Building A Brand: Precision Paid Ads & Growth LabBuilding A Brand: Precision Paid Ads & Growth Lab

Building A Brand: Precision Paid Ads & Growth LabBuilding A Brand: Precision Paid Ads & Growth Lab

© 2026 Building A Brand: Precision Paid Ads & Growth LabBuilding A Brand: Precision Paid Ads & Growth Lab

Marketing Assessment

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Name *

First

Last

Numbers *

Email *

Section 1: The Paid Ads Landscape

1. What is your primary objective for paid ads? (e.g., Immediate sales, high-quality lead gen, or webinar sign-ups?)

2. Who is your absolute ideal customer? (Be as specific as possible regarding demographics and "pain points.") *

3. What is the average Lifetime Value (LTV) of a new customer to your business? *

4. What is your "target" Cost Per Acquisition (CPA)? (What can you afford to pay to acquire one customer?) *

5. Which platforms are you interested in? (Google Search, Meta/Instagram, LinkedIn, TikTok, YouTube?) *

6. Do you have a "lead magnet" or an irresistible offer ready to be advertised? *

7. What are the top 3 objections your sales team hears most often? (We use this for ad copy.) *

Section 2: Technical & Creative Infrastructure

a if maximum

8. Do you have a dedicated landing page for your ads, or do you send traffic to your homepage? *

No
In progress
Yes (please share URL)

9. Is your tracking currently "bulletproof"? (Google Tag Manager, Meta Pixel, Conversions API?) *

Yes
No

10. Do you have an existing ad account with historical data? (Google Ads, Meta Business Suite, etc.) *

None
Google Ads
Meta Business Suite
Other

Do you have a library of high-quality video assets (UGC, brand videos, testimonials) ready for ads? *

Yes
No

12. Do you have an automated email/SMS "nurture sequence" to follow up with leads who don't buy immediately? *

Yes
Want to Set Up
On the Fence

13. Who is currently managing your creative (graphics/video) and copywriting? *

Myself/volunteers
Paid consultant/firm
No one yet

14. What is your current monthly ad spend across all platforms? *

15. On a scale of 1–10, how satisfied are you with your current Return on Ad Spend (ROAS)? *

16. Do you have a CRM (HubSpot, Salesforce, GoHighLevel) to track leads from click to close? *

HubSpot
Salesforce
GoHighLevel
Other

Section 3: Bottlenecks & Scale Potential

17. What is the #1 reason your current ads (or past ads) failed to scale? *

Scaling budget caused performance to drop
High cost-per-click (CPC)
Plenty of clicks, but zero conversions on the site
Leads are "junk" / unqualified
Video production & creative assets:

8. What is your biggest challenge right now? (e.g., "I have the leads but my sales team can't close them" vs. "I need more volume.") *

19. What are your specific revenue goals for the next 90 days via paid channels? *

20. What is the maximum monthly budget you are prepared to invest to reach those goals? *

21. Have you ever been "banned" or had an ad account flagged on Meta or Google? *

22. Are you looking for a "done-for-you" management service or a "done-with-you" consulting strategy? *

23. How much time does your team spend manually managing ads that could be automated or optimized? *

Section 4: Partnership & Execution

24. How quickly do you want to launch or pivot your current ad strategy? *

Immediately (within 2–4 weeks)
Within 1–2 months
Later in the cycle

25. Who is the final decision-maker for marketing budget approvals? *

26. What worked best with previous agencies/freelancers? What was a "deal-breaker"? *

27. Are you open to making changes to your website/landing page if the data shows it's hurting conversions? *

28. Why are you looking for a new paid ads partner right now instead of continuing what you’re doing? *

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