Most startup books jump straight to tactics and paperwork. This one starts where it actually matters: your head. Understand the three core business mindsets (short-term opportunity, build-to-sell, forever company) and why choosing the wrong one dooms you from day one. Then confront “the process”—the invisible wall of societal pressure, self-doubt, and decades-old systems built to protect incumbents, not newcomers.

Through 12 targeted reflection areas, you’ll build a custom psychological playbook that keeps you steady when friends question you, when policies feel impossible, and when doubt creeps in at 2 a.m. Get your mind right first—everything else follows.